Alinga Web Media Design

Tuesday, 20 September 2016

5 Reasons Why an FAQ Page Can Save You Big On Your Magento Site

When it comes to running a successful Magento eCommerce business, effective communication is absolutely essential. Your customers need the information on your site to be laid out in a way that is simple, informative and easy to digest, and because of this, an FAQ page can really set a positive tone for their experience. Here are a few reasons why: 

1. Save you time : Having a good, informative FAQ page can drastically cut down on customer inquiries, because it will serve as a first line of defence for common questions that one might have about your brand or products. This will allow you to better serve your customers, and it will also establish trust with them as well, because it will show them that you are attempting to be transparent and open when it comes to honest questions about your product. Speaking of trust.

2. Establish your brand as an expert : Potential customers are always more likely to buy from a brand that they consider to be authoritative, and because of this, an FAQ page can go a long way to making your brand appear established and competent in your field of specialty.

3. Improve your SEO : An FAQ page is an absolute goldmine when it comes to search engine optimization, because it is usually packed with good keywords and info relevant to those words. Search engines love this info, and seeing it listed prominently on a page like this will only serve to increase the likelihood that you will rank for the terms you set out to rank for. As an added bonus, you can link directly from this page to products and services offered by your company, increasing your sites overall navigability in the process! 

4. A selling point for your product : Your potential customers will often find themselves on your site from all corners of the Internet. Perhaps they searched for a generic term and ended up looking at your website. Perhaps they were searching for something else entirely, but are interested in what you have to offer. Either way, every page on your site needs to be treated as an opportunity to convert viewers into sales, and your FAQ page is no exception to this rule. A Gold Coast ecommerce web design team will be able to answer questions about conversions if you are unsure of the process.

5. Turn objections into sales : When a customer considers buying from you, it is only natural that they will evaluate both the positives and the negatives of your product, often comparing it against another, similar product. An effective FAQ page can turn these potentially negative points into positive ones by overcoming customer rejections before they have a chance to develop them. Focus on providing a unique value for your customers, highlighting the specific advantages of your product or service.

A well thought-out and concise FAQ page can provide significant profitability and authority to your Magento eCommerce site. Let Alinga design and implement yours today.  We are a Gold Coast agency specialising in ecommerce.

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