As
the year draws to a close, our team at Alinga Web Design would like
to take a moment to reflect on what trends we are likely to see
implemented across our Gold Coast website design clients in the new
year.
MICRO-MOMENTS
A
micro-moment is used to spur consumers into taking action by using a
simple trigger such as a sound, a message or even a phone vibration.
The goal is to capture the attention of the consumer as quickly as
possible by focusing on providing contextual relevance and a
personalised experience.
As
we have already been implementing this strategy with our Gold
Coast eCommerce clients, we can already see the huge
opportunity for online retailers as the demand for
professionally-designed Gold Coast mobile apps has been skyrocketing
as of late too.
IMPROVED
ENGAGEMENT AND RESPONSE WITH CONSUMERS
Consumers
dislike ads that are intrusive or are forced upon them without their
express consent. 2015 should see a bigger shift in online companies
who actively try to engage more efficiently with their customers and
give them more autonomy to respond to advertisements.
Permission-based
e-mail marketing is also something our team at Alinga Web Design
really believe in and have had great success stories with our Gold
Coast website
design clients throughout the year.
GREATER
LOCALISED CONTENT AND NETWORK
Approximately
20% of mobile consumers are from developing nations but it's still a
challenge to find localised content. These emerging nations include
countries like Nigeria, Vietnam and Brazil.
Localisation
is of great importance especially with regards to purchasing mobile
apps, consuming content and engaging with brands via social media.
TAP-TO-BUY
BUTTONS
Tap-to-buy
buttons represent an evolution of Amazon’s 1-cick purchasing button
and recently implemented on Twitter, the “Buy Now” button. This
represents a significant ad marketing opportunity for time sensitive
deals and flash sales.
Tap-to-buy
buttons can represent a win-win situation for consumers and
retailers. Consumers can benefit by getting easy access to items they
actually want and retailers will be able to increase sales
accordingly.
MOBILE
COMMERCE VIA RETARGETING STRATEGIES
As
Gold Coast eCommerce professionals, we have a passion for keeping
up-to-date with the very latest technological and mobile marketing
trends in the market. As we continue to see mobile eCommerce continue
its rise in the industry for the foreseeable future, one of the
biggest factors that drives it is retargeting.
With
many B2B and C2C companies receiving large amounts of funding, they
will be focusing their sights on marketing that offers more precise
user acquisitions and retargeting.
Contact
Alinga Web Design today to find out how the latest trends in
Gold Coast eCommerce and Gold Coast mobile apps can be applied to
your business and help it grow.
Our
friendly and knowledgeable representatives will be more than happy to
show you why we are regarded as the highest quality eCommerce website
design company in the business.
