Targeting Brisbane Web Design

Trying to spread our little wings into a bigger market. Though based on the Gold Coast, Alinga Web design has a wide variety of clients from all across Australia and the world.

Who we are

Alinga is the creative Brisbane Web Design agency that develops tailor made web solutions for business and government. Our Brisbane web designers are skilled in developing websites that achieve business and marketing goals.

Why companies use us

By providing websites that increase web site traffic and generate greater profits combined with our customer oriented approach and low prices make Alinga one of the most preferred web solutions company in Brisbane.

From web design, web development, iPhone applications and internet marketing strategies, our customised solutions are made to suit the requirements of your business!

Over the past 6 months we have focused our energy to try and tap into the progressive Brisbane Web Design market. With a lot more corporate clientele, bigger brands and more numbers it seems the smart approach.

Brisbane web solutions services include:

•     Web Design
•     Web Development
•     Business Websites
•     Online Marketing
•     Mobile Apps

As a progressive Brisbane web design company, we understand the need to change the way websites have to be designed for the future, this is why we now develop our websites with responsive layouts. 

As the number of web-enabled personal devices such as smartphones and tablets grows, so does the need for an adaptive website for your business.

 If your website can be viewed easily on any internet related device your viewers will find it easier to use, and you will obtain more leads.

Source : http://www.alinga.com.au/news/4/194/Targeting-Brisbane-Web-Design

Website solutions, what is the best one for you?

Businesses are different and so are websites. Choosing a website that is right for your business requires some thought and discussion with your web developer.

At Alinga we consider ourselves a solution-based company that helps facilitates success for your business.

How do we do this?.We listen to you talking about your business, marketing strategy and business goals and use this information to provide the best solution for you.

Whether you just need a simple and clean website or a full corporate website, this information will help you understand the 4 common websites we can provide you.

•    Static Site / Simple information website
•    Content Management System (CMS) - A website that you can edit yourself
•    eCommerce website
•    Tailored custom developed website solution
•    Flash - Multimedia website

Static Site / Basic Information website

A static website is essentially what you have before you find out about a CMS website. The content needs to be updated by a web designer or yourself if you have the software and skills. The main purpose of this website is to provide you with an internet presence so your customers can find out more about your business and a more professional email address like info@yourcompany.com

You will need a domain name and website hosting. We can get you up and operational in under $1000
Content Management System (CMS)

Basically a CMS website is one where you can easily update the content of the site whenever you like.
This offers you the greatest flexibility on your website

•  Keep your website up to date for your current and future customers
•  Easily edit your content with our simple WYSIWYG text editor
•  Allow multi-level access for different staff with password protection
•  Add and remove pages / products
•  Update your news, website articles and photo gallery with ease

Flash Sites

Flash websites are developed in Adobe Flash and we don't develop too many of them these days mainly because of accessibility, Flash sites provide the visitor with animation and advanced multimedia features. You can have a full screen flash website (good for showcasing retail products, feature film ) where the visual benefits are more important then the accessibility and SEO. We love using Flash as website assets throughout your CMS website for; Eye catching banners, slideshow galleries and interactive presentations of eCommerce websites.

Means selling products or services online. We provide you with a CMS website with full eCommerce functionality. How much does a eCommerce website cost? 


Source :  http://www.alinga.com.au/news/42/194/Website-solutions-what-is-the-best-one-for-you

Tips On Designing Websites For Wearable Technologies

At Alinga Web Design we keep a close pulse on the latest technological and web design trends so we can continually improve our Brisbane web design service for our clients. 

With wearable technology widely viewed as potentially the next big thing, at Alinga we waste no time in talking to our clients about the importance of having the best professional looking website that's best-suited for wearable technologies.

Similar to how mobile phones transformed the web design industry when they came out, at Alinga we feel something similar may happen with wearables. If your Brisbane website design isn’t optimised to truly showcase the benefits of wearable technologies, you may be losing out on a valuable opportunity to increase traffic and sales to your website.

Fortunately, we're already implementing our latest strategies and techniques into our popular Brisbane Web design services.

WHAT IS A WEARABLE, EXACTLY?

Unlike smartphones, which are carried around in back pockets and handbags, wearable devices are actually worn on the body. The most famous wearable device is by far, Google Glass, but other wearables such as smart watches and wristbands are quickly gaining popularity.

Like smartphones, these devices can connect to the internet and allow for an enhanced interactivity with your other devices. When used within an ecosystem of devices, the possibilities of wearable tech really shine.

WEBSITE DESIGN TIPS FOR WEARABLE TECHNOLOGY

Here are some of our favourite web design tips when marketing wearable tech on your Brisbane web design:

Make it interactive: When marketing for wearables, interactivity (think voice control) trumps readable content. And make use of small snippets of readable content; otherwise your SEO will suffer.
 
Make it responsive: Some wearable devices have tiny-sized screens so it would be a BIG mistake to overlook having a responsive Brisbane website design.

Make it minimalistic: The best way to showcase the benefits of wearable technology is to have a website that is simple in design so that the product can speak for itself without the users being distracted.

As wearable devices inevitably make their way into main stream, making sure your website is ready to attract the countless numbers of users looking for more information on these devices is essential to remaining relevant and competitive.

Our team of professionals at Alinga web design have over 10 years of experience in Brisbane website design and are proficient with the latest technologies that can enhance your business. Contact Alinga Web Design for more information on how we can help optimise your website for wearable technology marketing and how it can benefit your business.

Top Mobile Marketing Trends To Look For In 2015

As the year draws to a close, our team at Alinga Web Design would like to take a moment to reflect on what trends we are likely to see implemented across our Gold Coast website design clients in the new year.

MICRO-MOMENTS

A micro-moment is used to spur consumers into taking action by using a simple trigger such as a sound, a message or even a phone vibration. The goal is to capture the attention of the consumer as quickly as possible by focusing on providing contextual relevance and a personalised experience. 

  As we have already been implementing this strategy with our Gold Coast eCommerce clients, we can already see the huge opportunity for online retailers as the demand for professionally-designed Gold Coast mobile apps has been skyrocketing as of late too.

IMPROVED ENGAGEMENT AND RESPONSE WITH CONSUMERS

Consumers dislike ads that are intrusive or are forced upon them without their express consent. 2015 should see a bigger shift in online companies who actively try to engage more efficiently with their customers and give them more autonomy to respond to advertisements. 

 

Permission-based e-mail marketing is also something our team at Alinga Web Design really believe in and have had great success stories with our Gold Coast website design clients throughout the year.

GREATER LOCALISED CONTENT AND NETWORK

Approximately 20% of mobile consumers are from developing nations but it's still a challenge to find localised content. These emerging nations include countries like Nigeria, Vietnam and Brazil.

Localisation is of great importance especially with regards to purchasing mobile apps, consuming content and engaging with brands via social media.

TAP-TO-BUY BUTTONS

Tap-to-buy buttons represent an evolution of Amazon’s 1-cick purchasing button and recently implemented on Twitter, the “Buy Now” button. This represents a significant ad marketing opportunity for time sensitive deals and flash sales.

Tap-to-buy buttons can represent a win-win situation for consumers and retailers. Consumers can benefit by getting easy access to items they actually want and retailers will be able to increase sales accordingly.

MOBILE COMMERCE VIA RETARGETING STRATEGIES

As Gold Coast eCommerce professionals, we have a passion for keeping up-to-date with the very latest technological and mobile marketing trends in the market. As we continue to see mobile eCommerce continue its rise in the industry for the foreseeable future, one of the biggest factors that drives it is retargeting. 

With many B2B and C2C companies receiving large amounts of funding, they will be focusing their sights on marketing that offers more precise user acquisitions and retargeting.

Contact Alinga Web Design today to find out how the latest trends in Gold Coast eCommerce and Gold Coast mobile apps can be applied to your business and help it grow.

Our friendly and knowledgeable representatives will be more than happy to show you why we are regarded as the highest quality eCommerce website design company in the business.

Rogers Property Group Takes Gold

Lucas Rogers is a home-spun Gold Coast lad who completed his degree with accounting majors, after he grew up on a farm.

After building career foundations he spent seven years in London with large investment banks, until he heard the Sunshine Coast calling him and returned in 2004. Now, the Rogers Property Group he founded is set to make a huge dent in the property investment opportunities on the internet.

Brisbane, Queensland

“We already had a tolerable website,” Lucas Rogers explains, “butI knew we needed something a whole lot better, that optimised on the benefits of content targeted advertising too. We’d already taken the decision to appoint a Brisbane web design team who understood our local market. That made Alinga the logical choice for us.”

Alinga are Gold Coast solutions specialists for full website solutions that include responsive web design and the optimal viewing experience that goes with it. As an added advantage these Brisbane web designers are environmentally conscious too – something which Rogers Property Group’s customers are becoming increasingly aware of as well.

Lucas Rogers’ main business thrust is assisting Australians achieve financial independence through wise property investment. This is guided by his experience of brokering hundreds of millions of dollars of property developments and sales. “I knew I had to find a full website solution that included online marketing through multiple websites for mobile phones. I’m just thankful I discovered Alinga when I did,” he says.

The Brisbane website design group that Rogers Property Group selected is as client-focussed and holistic as their customer. “We don’t believe in doing half-jobs and picking cherries,”Adrian Judd CEO explains. “Instead, our responsive web design philosophy embraces the whole gamut from classic web design to email marketing, through websites for mobile phones, online marketing and advanced digital photography too.”

The proof is in the pudding for Brisbane web designer Alinga at the new Rogers Property Group website that’s busytaking over in cyber space. The user interface is simply brilliant, with tasty links that encourage even the most jaded property investor to click through to innovative content. No wonder their hit rate has already started going exponential.

Alinga have been known for 7 years as the Brisbane web design team that gets every job done brilliantly, and on time too. Their portfolio is as impressive as their client testimonial page. In fact, if you’re looking for expert advice from a Southport website design team, you should get in touch with them right away.

Source : http://www.alinga.com.au/who-we-are/news-and-events

Email marketing tips - maximise your open rates

A well managed email direct marketing is one of the most effective communication mediums to compliment your online strategy. We have provided a comprehensive list of the best email marketing tips and techniques to increase your open and conversion rates

GOLD COAST EMAIL MARKETING

Get Permission

Email is one of the most powerful and yet one of the most abused mediums of communications we have. Do not buy marketing lists and send email campaigns to them, this is a breach of the anti spam act

Build and send to a targeted list

Sending your email marketing campaign to a target audience will always yield better results. Send a unique campaign to this target market not your whole subscriber list. The best way to obtain a targeted list is to offer a subscription sign up just for that product/service, publish an informative white paper article with a subscription to download. Remember, you need to receive the users permission to send to them.

Avoid the spam filter triggers

Don’t pollute your newsletter with the same keyword, or add known spam filter keywords in the subject line like; Free, $$$, discount

Cut the content and stop talking about yourself

You know your great, but your customers don’t want to read about you. What’s in it for them? While it’s nice to create your own PR and provide the latest news on the business this is a marketing medium to attract customers to use or purchase from you.

Put all the important information to the top of the email!

Short sentence’s with call to actions to your website. Brevity is a key to successful response rates.

Give the customer a personalised option

Go that extra step and provide personalised subject line and greeting message. Provide an update preferences link so your customer can alter their name or email address. Provide a web version link so your customer can view the newsletter in a web browser. Provide a unsubscribe link that works, sounds simple but it’s amazing that so many email marketing platforms don’t provide this. Our email marketing software provides you all these options.


Experiment with your Subject Line & From Name

This is what your recipient will first see and a determining factor if they will open the email. Be creative and measure your success. Our email marketing software platform allows you to run subject line test to maximise your open rates. You can create 2 different subject lines, run a test to a small percentage of your subscriber list to which one has the highest open rate and then send the best result to the remaining subscribers.

Experiment with sending times and measure your results

Don’t send campaigns on a weekend, public holidays, national events or holidays. Monday is the best day for sending campaigns. Different times for different markets.

Encapsulate your brand

Email marketing should reflect your corporate branding and overall marketing strategy. Ensure you have consistency with images, logos and designs. Remember your newsletter campaigns are a extension of your brand and what your customers relate to.

Source : http://www.alinga.com.au/who-we-are/news-and-events

The Marketing Benefits Of Good Web Design

In the increasingly online world of today, it's almost impossible to deny the importance of having a website. More and more Australian's are using the internet to search for products, research their purchases, and compare prices. You would be doing yourself a disservice by not having a website for your business.

But what is probably more important is making sure that the website you do have is well designed, representative of your business, and is working effectively as a marketing tool. This is where the value of good web design really starts to become apparent.

A well designed website, that is visually appealing and is easy to use, is a fantastic marketing tool that can be utilised to leverage sales and brand awareness.

CREATE AN IMPRESSION

 
The website that you have for your business is the portal to your customers. This is how they are going to find you and interact with you on a regular basis. One of the first things that people will do when they are trying to find information on a business or organisation is to look at their website. Therefore for many businesses, it is the first thing that people will see, and we all know how important first impressions are!

This is a key opportunity to impress your customers, but also represents a real risk of turning them off with a poorly designed website. Don’t let this happen to you - make the investment in a website that is engaging and interesting, easy to use, and provides all the information your customers or clients could need. Consider engaging a Brisbane web design firm to make sure you get it just right.

BRAND RECOGNITION
Not only does an effectively designed website create an impression, but it also gives you the opportunity to build brand recognition. What this means is that you utilise a consistent style, typeface, and imagery, to create a complete branding for your business. Then when customers go looking for you they can immediately recognise that style. They will know exactly who they are dealing with and what they represent.

This will also help to build brand loyalty. This comes from creating a brand that people enjoy and look forward to experiencing. A website that engages with the customer and gives them exactly what they need is a key part of this process.

For a great ecommerce website and online marketing solution, head over to Alinga Web Designs and check out our portfolio. Like what you see? Contact us and one of our friendly staff will be more than happy to help you.

Source : http://www.alinga.com.au/who-we-are/news-and-events