Alinga Web Media Design

Thursday, 18 February 2016

Rogers Property Group Takes Gold

Lucas Rogers is a home-spun Gold Coast lad who completed his degree with accounting majors, after he grew up on a farm.

After building career foundations he spent seven years in London with large investment banks, until he heard the Sunshine Coast calling him and returned in 2004. Now, the Rogers Property Group he founded is set to make a huge dent in the property investment opportunities on the internet.


Brisbane, Queensland

“We already had a tolerable website,” Lucas Rogers explains, “butI knew we needed something a whole lot better, that optimised on the benefits of content targeted advertising too. We’d already taken the decision to appoint a Brisbane web design team who understood our local market. That made Alinga the logical choice for us.”

Alinga are Gold Coast solutions specialists for full website solutions that include responsive web design and the optimal viewing experience that goes with it. As an added advantage these Brisbane web designers are environmentally conscious too – something which Rogers Property Group’s customers are becoming increasingly aware of as well.

Lucas Rogers’ main business thrust is assisting Australians achieve financial independence through wise property investment. This is guided by his experience of brokering hundreds of millions of dollars of property developments and sales. “I knew I had to find a full website solution that included online marketing through multiple websites for mobile phones. I’m just thankful I discovered Alinga when I did,” he says.

The Brisbane website design group that Rogers Property Group selected is as client-focussed and holistic as their customer. “We don’t believe in doing half-jobs and picking cherries,”Adrian Judd CEO explains. “Instead, our responsive web design philosophy embraces the whole gamut from classic web design to email marketing, through websites for mobile phones, online marketing and advanced digital photography too.”

The proof is in the pudding for Brisbane web designer Alinga at the new Rogers Property Group website that’s busytaking over in cyber space. The user interface is simply brilliant, with tasty links that encourage even the most jaded property investor to click through to innovative content. No wonder their hit rate has already started going exponential.

Alinga have been known for 7 years as the Brisbane web design team that gets every job done brilliantly, and on time too. Their portfolio is as impressive as their client testimonial page. In fact, if you’re looking for expert advice from a Southport website design team, you should get in touch with them right away.

Tuesday, 16 February 2016

Email marketing tips - maximise your open rates

A well managed email direct marketing is one of the most effective communication mediums to compliment your online strategy. We have provided a comprehensive list of the best email marketing tips and techniques to increase your open and conversion rates


















GOLD COAST EMAIL MARKETING

Get Permission

Email is one of the most powerful and yet one of the most abused mediums of communications we have. Do not buy marketing lists and send email campaigns to them, this is a breach of the anti spam act

Build and send to a targeted list

Sending your email marketing campaign to a target audience will always yield better results. Send a unique campaign to this target market not your whole subscriber list. The best way to obtain a targeted list is to offer a subscription sign up just for that product/service, publish an informative white paper article with a subscription to download. Remember, you need to receive the users permission to send to them.

























Avoid the spam filter triggers

Don’t pollute your newsletter with the same keyword, or add known spam filter keywords in the subject line like; Free, $$$, discount

Cut the content and stop talking about yourself

You know your great, but your customers don’t want to read about you. What’s in it for them? While it’s nice to create your own PR and provide the latest news on the business this is a marketing medium to attract customers to use or purchase from you.

Put all the important information to the top of the email!

Short sentence’s with call to actions to your website. Brevity is a key to successful response rates.

Give the customer a personalised option


Go that extra step and provide personalised subject line and greeting message. Provide an update preferences link so your customer can alter their name or email address. Provide a web version link so your customer can view the newsletter in a web browser. Provide a unsubscribe link that works, sounds simple but it’s amazing that so many email marketing platforms don’t provide this. Our email marketing software provides you all these options.


Experiment with your Subject Line & From Name

This is what your recipient will first see and a determining factor if they will open the email. Be creative and measure your success. Our email marketing software platform allows you to run subject line test to maximise your open rates. You can create 2 different subject lines, run a test to a small percentage of your subscriber list to which one has the highest open rate and then send the best result to the remaining subscribers.

Experiment with sending times and measure your results

Don’t send campaigns on a weekend, public holidays, national events or holidays. Monday is the best day for sending campaigns. Different times for different markets.

Encapsulate your brand
Email marketing should reflect your corporate branding and overall marketing strategy. Ensure you have consistency with images, logos and designs. Remember your newsletter campaigns are a extension of your brand and what your customers relate to.

Source : http://www.alinga.com.au/who-we-are/news-and-events